A Comprehensive Training System：We have established the SPR Coffee School in order to instill the love of coffee and provide long-term training to personnel working in our franchise stores. The school holds barista competitions to encourage coffee lovers to improve their technical skills. We have designed a complete training program that includes basic, intermediate, and advanced training classes. In addition, we also offer training to franchisees who are about to open their own stores, and provide mutual cross-training to in-business franchise stores to ensure is that they maintain certain technical standards. We further provide mobile training classrooms in various parts of the country for the convenience of our franchisees. We also offer on-site diagnostic service to in-business franchise stores in order to provide solutions to common problems.

Coffee Know-How：Our coffee shop business guide—SPR Coffee Know-How—has become the bible of the coffee industry. This book's 445 pages include sections on basic coffee concepts, how to find a good store location, how to design a coffee shop, choosing the right partners (and introduction to the SPR Group), coffee shop equipment, technical skills (preparing hot and cold foods and drinks), preparing to open a store, selecting personnel and service training, financial and logistics management, maintaining clean spaces, creating sales through advertising and sales promotions, customers safety and peace of mind, computer applications and network management, and self-assessment and evaluation of others…etc.

Professional product planning and professional logistics：We maintain strict product quality control, and have formulated effective product pricing strategies. We have drafted product sales promotion plans, and develop new products, such as various hot and cold beverages, tasty foods, package meals, and soups. We are constantly introducing new products to get more second looks from customers. Furthermore, our centralized deliveries cut costs and ensure no shortages of merchandise.

Professional store business assistance and sales promotion planning：We send in-store advisors to help franchisees start their coffee shops. Our headquarters also occasionally sends personnel to visit stores and make sure that everything is running smoothly. We check that vendors fulfill their maintenance and service responsibilities. We occasionally issue posters of franchise stores, handle online advertising and publicity activities, and publish books, newsletters, and magazines that contribute to our fine reputation.

Because of the growing population of new coffee drinkers, today many people have the dream of owning their own coffee shop. kept these individuals like to imagine themselves sitting in a coffee shop they created themselves, listening to the music they like, leisurely sipping a relaxing coffee, and enjoying life. As some people like to joke, one out of every four people dreams of opening a coffee shop.

This is a nice dream, but sometimes dreams are quite far away from reality. According to statistics, only around 20% of coffee shops not belonging to a franchise are able to survive for more than two years. The remaining 80% just cannot make it, and are forced to close or are sold off. This is the so-called "20%-80% Law" of the coffee market. This indicates that a newly-open coffee shop has only a 20% chance of success, and also implies that eight out of every ten new coffee shops is forced to close or is sold after a certain period of time, maybe several months, or perhaps a year or two.

What then is the secret of coffee shops that manage to stay successful over the long run? The answer is that the probability of success is 80%—not 20%—when a coffee shop belongs to a well-known and responsible chain. This changes the "20%-80% Law" to the "80%-20% Law." Because such coffee shops have good logistics support, and can continuously introduce new products, consumers always receive a fresh new impression. Because of this, anyone who would like to open a successful coffee shop should certainly choose to belong to a well-reputed chain.