Analysis of the China Coffee Market
- People worldwide drink a total of 7.4 billion cups of coffee every year, and 20 million cups of coffee are consumed every day. Every coffee drinker drinks an average of 120 cups annually. Coffee beans with a retail value of US$80 billion are sold each year, which puts coffee second only to petroleum on a list of the top-selling commodities. Average coffee consumption in China is less than one cup per person per year, and consumption is still less than five cups per person per year in urban areas. Annual coffee sales are only approximately ¥4 billion. China's coffee market therefore offers boundless potential. The coffee market is growing by 30% annually. As a consequence, the coffee industry and coffee shop operation represent highly promising blue sea business areas.
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Country
Average cups of coffee per capita per year
Finland
1,459
Sweden
1,117
Netherlands
1,071
Norway
1,051
Denmark
982
Austria
850
France
735
Germany
731
USA
400
Japan
360
Korea
140
China
5
- The China Coffee Market has Boundless Potential.
- China's Consumer Coffee Market Offers Tremendous Promise.
- China will play a pivotal role in the world coffee industry's future strategies.
- Overall Analysis of the China Market: According to statistics, the five million residents of Finland consume a million bags of coffee every year. In contrast, the 1.3 billion residents of China consume only 200-400,000 bags of coffee annually. As a result, China's consumer coffee market offers truly immense promise. There are approximately 200 million potential coffee consumers in China, which would potentially put China on a par with the major coffee consumer United States.
- Growth Analysis: Coffee consumption in China is currently growing at a rate of 30% annually. In contrast, coffee consumption worldwide is growing at an annual rate of only 2%. In the future China has the potential to become a major coffee-consuming country.
- Per Capita Consumption Analysis: The countries of Europe and North America have average per capita coffee consumption in excess of 400 cups annually. Japan's per capita coffee consumption is roughly 360 cups annually. In contrast, Chinese per capita coffee consumption is less than five cups per year. Average annual per capita consumption is only around 20 cups even in such large metropolitan areas as Beijing, Shanghai, and Guangzhou. We may therefore conclude that China's consumer coffee market has enormous room for future growth.