At the end of the last century SPR Coffee brought the world’s latest trend, coffee, to China and now SPR Coffee has started franchising, too (http://www.sprcoffee.com).  Currently, SPR Coffee shops can be found in more than 50 cities and airports in China where SPR Coffee’s unique style and impressive operations can be seen.  The success of SPR Coffee is evident as approximately 100 new stores open every year.  Our success is a result of our strategy which relies on trust and having the confidence of our customers.
SPR Coffee’s concept is about sharing, which means that we won’t keep anything just for ourselves and this is evident as every year SPR Coffee publishes a series of books which allows our customers the opportunity to learn more about how SPR Coffee works.  Through this, SPR Coffee hopes that the coffee lovers will be able to participate in the development of the growing coffee market.  For this purpose SPR Coffee has published books such as SPR Coffee Franchise, Coffee and Health & Feeling, The Text of SPR Coffee as well as a book in Chinese about City Best Coffee.  Since SPR Coffee strives for excellence, it’s easy to see why we have received praise and approval, which is evident by The Text of SPR Coffee commonly being referred to as the bible of the coffee industry.  SPR Coffee listens to the franchise owners’ and customers’ suggestions and experiences, and this allows for the company to improve.  SPR Coffee believes its attitudes and values allow it to act as a model that everyone can follow.  

SPR MGT Design Team is creative and energetic and they have original visions for SPR Coffee shops’ designs which mean that they are able to create a design that fits the needs of a highly diverse and varied clientele.  SPR MGT Design Team has studied other designers’ works and have modified the best designs to become their very own, with a copyrighted logo, exterior and interior design.  SPR Coffee’s style and atmosphere can be described as high class, elegant, modern and warm.  This book not only presents the interior and exterior design of SPR Coffee in China, it also provides a FAQ section for franchise owners which is designed to improve product and service quality, and it proves SPR Coffee’s slogan of “Always the Best, Always the First”.
We hope that through reading this book you’ll open your window of creativity and have your own epiphany as a designer.  We always say: “Don’t suppress your curiosity of new things; if you want your life to be happy, curiosity is the key”.  Your unique individual psychology decides if you will be happy and move forward or if you will remain stagnant.  Happiness actually could be hiding around any corner where you never noticed it before, so why not go to your favorite SPR Coffee shop and have a cup of coffee, read this book and get to know the design history of SPR Coffee.