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‘At Home’ merchandise section
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The point of this section is to give people at home or the office an opportunity to drink professional coffee. They can realize the feeling of being a barista and get to know the graceful feeling that is coffee. In the At Home merchandise section the items are divided from the top to the bottom and from the left to the right and displayed in order. The items include:
1. Coffee Beans and Coffee Cup gift box
We use a specialized breathable coffee bean bag to pack our fresh coffee beans. One pack or two packs of coffee beans combined with the newest style of coffee cups looks like a combination of fresh and happiness. The logo on the coffee bean bags and the coffee cups are part of a family of logos which are all marked the same. After beautifully combining packages then it can become a gift box you can give your family or friends. This series of packages has a professional feeling that hints to our customers that they can drink professional coffee in our stores or bring the best beans home and make it yourself to drink or share with friends.
2. All kinds of coffee cup merchandise
Besides preparing specialized gifts for coffee lovers we also have unique graceful coffee cups which we recommend to the customers of the coffee shop. Let the customers hold the coffee cup in both hands and taste the classic coffee. The coffee cups which the coffee shops provide are normal mugs as well as very unique large green porcelain cups which not only appear solid but they have lids to keep the coffee hot. This special product is unique to SPR Coffee.
3. French Press Merchandise
The special French press is simple, easy to use and beautiful. It’s amongst the most traditional and simplest coffee equipment used to make coffee. Although the French press looks simple and not complicated it does release all the flavor of coffee, so many people seeking convenience use the French press to make coffee at home.
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The point of this section is to give people at home or the office an opportunity to drink professional coffee. They can realize the feeling of being a barista and get to know the graceful feeling that is coffee. In the At Home merchandise section the items are divided from the top to the bottom and from the left to the right and displayed in order. The items include:
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‘To go’ merchandise section
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The To Go merchandise section provides portable coffee cups. This can become an inseparable partner, so that’s why we call this product ‘To Go’. You can take it with you and drink while you’re walking or sitting. This portable cup can become like a best friend, which you can use to drink all kinds of fresh coffee no matter if it’s a café Americano, cappuccino or other drinks. This kind of portable coffee cup is air tight, safe, and will not spill. You can carry it around and it’s also very convenient to place it on the ground, car, office, and even at home.
This kind of portable coffee cup can be cleaned and used time and time again so if you use this portable cup you can reduce the consumption of paper cups by coffee shops. You get the result of protecting nature and the environment, which makes the portable coffee cup very valuable to popularizing coffee merchandise. Therefore, some coffee shops will tell the customers that if they use portable coffee cups to buy coffee then those shops will give the customers 20% off. The reason for doing this is that they want every one to love our planet.
The portable cups in this section are also divided from the top to the bottom and from the left to the right and displayed in order. It’s better to put the cups with the same type, quality and price together. In this way it’s easy for the customers to select. Many different styles, models, patterns, colors, and shapes of portable cups displayed in order make the coffee shop seem professional and plentiful.
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Seasonal and Special Offers merchandise section
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The seasonal merchandise or the discounted merchandise can be displayed brightly in this exclusive section which should also include another individual section. You can use a flower basket, wooden barrel, the tables and chairs, or even the ground to match the attractive ornaments and display interesting articles which bring out the atmosphere of the Special Offers section.
Put the merchandise that you want to promote or sell in the most obvious place so the customer can easily see these items when they look while ensuring that the customers are able to reach the items. The location, the height, and the environment of the items you’re selling are the main factors that determine if the customer will buy your merchandise, so when you place the merchandise make it sure it is placed in levels. For example, we can display from the front to the back or from the bottom to the top or from the left to the right. Put the lively colors in the front and let the whole section appear full of items, easy for the customers to select at will or as a gift the customers will give to relatives and friends.
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The seasonal merchandise or the discounted merchandise can be displayed brightly in this exclusive section which should also include another individual section. You can use a flower basket, wooden barrel, the tables and chairs, or even the ground to match the attractive ornaments and display interesting articles which bring out the atmosphere of the Special Offers section.
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Coffee Beans section
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In this section you can put the same series of coffee beans together. You can display the coffee beans in a manner which allows everyone to see the beans and make them feel like the beans are fresh and of professional quality. Each pack of coffee beans must have attractive and professional designs in advance. The coffee beans can be in ½ lb to 1lb packs to satisfy different customers’ needs.
If your coffee shop has a large commercial coffee bean roaster you can put a burlap sack beside the machine and then spread beans on top of the sack while putting the coffee packs on the sack as well. This kind of display is one that tells our customers that the coffee beans they just bought are the freshest and have just been made.
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