Besides the coffee, SPR Coffee provides the concept of a second home to its customers.

SPR Coffee is just a fine coffee shop from the business point of view, but what makes it so special to others is how we have designed SPR Coffee to feel like a home away from home. The keys to SPR Coffee’s success is based on identifying its own brand,  its unique design, offering an innovative experience compared to others, and most of all, SPR Coffee provides a place for people to find their soul.  SPR Coffee is not just a place where you can savor your favorite coffee, it is also a perfect place to relax and communicate with other people.

SPR Coffee has it own business management strategy which has been designed with a human touch according to our successful operating experiences.  SPR Coffee aims to create a unique coffee experience which can fulfill the dreams of those who want to own a coffee shop.  Now let’s talk about SPR Coffee’s taste, products, approval, services, health benefits and how it serves as a second home.

The taste of SPR Coffee is not only delicious but it has a very personal flavor. SPR Coffee is attracted by the romantic image of a customer from an Espresso café in Europe who is drinking a true cup of coffee and interacting with the café’s staff. This image of the coffee shop is what has been missing in the coffee market in the past and we believe it will be popular to introduce such a business operation into the present coffee market in China. Therefore, SPR Coffee welcomes every coffee lover to join SPR Coffee through our franchising opportunities and we hope that the coffee shop with a personal touch can be more and more popular and flourish all over the country.

Our products diversity helps to satisfy the customers. The purpose of SPR Coffee is to provide products which do the following: the most important objective obviously is to provide the finest coffee; secondly, to offer delicious food; the third is to offer creative merchandise; the fourth and last is to spread the culture of coffee. SPR Coffee has named these four services: drinks, food, gifts, and products.

Identifying staff and customer’s suggestions are always helpful to a business. Complete trust from the customers is a must for SPR Coffee; we also need to make the staff believe that they will have a great future once they join the company. Making sure your staff is satisfied with their jobs, working environment and that they respect their co-workers, will result in making the customers feel satisfied, too. SPR Coffee has a series of books which include: SPR Coffee Franchise, Coffee and Health & Feeling, and The Text of SPR Coffee or the “bible” of the coffee industry as it is referred to. SPR Coffee requires that teams must follow the direction and goals we have set up, just like how customers, staff and owners communicate and interact. We interact with enthusiasm, earnestness, a willingness to share, consideration, total involvement of the mind and with care for one another. Through all these channels SPR Coffee uses the team’s energy to continually improve its services.

We believe the key to quality service is to use your heart when you are communicating with the customers.   SPR Coffee wants the customers to feel like they are being taken care of from the bottom of our hearts.  When our staff makes eye contact or nods politely, the customers feel warm and invited.  SPR Coffee believes the most important aspect of customer interaction is to make the customer feel like they are someone special. We also encourage the staff to be eager to share their knowledge of coffee with the customers and to replace the customers’ feeling of waiting for their coffee, with eagerly expecting it.  Because of these relationships the distance between the customer and staff is very close.  At the same time we must remember the importance of listening to suggestions on how to improve, whether it is from within SPR Coffee or from customers.  Using these suggestions from our customers and quality and service control team help maintain the excellent level of service that is expected by SPR Coffee.

To show our commitment to providing healthy products we provide a color coded system which shows the level of caffeine in your coffee.   The customer will see a red, yellow or green mark, which indicates the level of caffeine.  As we are preparing your coffee we will mark the cup to remind the customers about the level of caffeine with red indicating 200 – 300 mg of caffeine, yellow 100 – 200 mg, and green less than 100 mg.  Every person’s body is different and this system serves as a health advisory to our customers who are caffeine conscious.

At SPR Coffee we provide our customers with personal space to make them feel like they are in their second home.  We originally had the idea to provide transportable coffee cups which the customer could take any where they wanted.  We specially import our coffee cups and sleeves from Chicago, U.S.A and these cups allows our customers to go for a stroll and enjoy their coffee at the same time.  Furthermore, SPR Coffee is the best choice because we have contributed by creating a new experience for the younger generation by providing a space to communicate and interact which is a lost art in the high tech world of today.

The regular coffee shop customer and coffee addict are very different.  When they go to drink coffee, go on dates, or do anything their motivation and way of thinking are different. 

To the regular customers, the coffee shop is just a place to spend money, but to the coffee addict the coffee shop is a giant magnet.  It doesn’t matter how hard they try, they eventually will go back to the coffee shop.  It’s something they can’t resist.  They are crazy about it and they always want more.  Coffee addicts love everything about the coffee shops: the air, the light, the sound, the atmosphere, the feeling, they love everything about it.  Since they enjoy the coffee shop so much time seems to disappear while they are in the shop. 

There are different kinds of coffee addicts, but many of the addicts have their own creative imagination and you can spot a coffee addict through a common trend which is that they can be found staring into their coffee cup or the corner, oblivious to the outside world as their mind travels to all kinds of places.  Coffee addicts hope to escape the grind of the big city and the coffee shop is the only place where they can find serenity and support which keeps them coming back and therefore makes them important resources to the coffee shop.

Coffee addicts always say, they are creatures of habit and they will always go to the same coffee shop they love.  For this reason when we design the coffee shop we design it to emulate a style you might find in a foreign country, in which the coffee shop must have particular art work, decorations and atmosphere.  The coffee shop must also have the aroma of coffee in the air so the customers can carry that aroma with them, even while they are at home.

Espresso is the crown jewel of the coffee menu.

The popular coffees of today, such as cappuccino, latte and mocha are all made from espresso.  Espresso is made using 9 grams of coffee beans and 20-30 ml of coffee which takes 20-25 seconds to drip out.  In the finest espresso, the aroma wafts out of the coffee cup, and as you drink it the aroma will stimulate your senses.  After you inhale the aroma you can feel the body of the espresso moving down your throat and once you have finished the espresso comes the soothing after taste.

The combination of aroma, flavor, body, and after taste is what makes a great espresso.   These four components of a great espresso depend on the coffee beans, the way the coffee beans have been ground, the amount of time it takes the espresso to drip out, air pressure and temperature.  As these factors change, the flavor of the espresso will change as well.  Therefore, you must use the feelings of love, calm and happiness in order to make a tasty espresso.

Sincerity, total commitment and all of your heart must be used to make a good espresso.  Making a delicious espresso will make you feel happy.  A cup of espresso is not just the sound made from the ingredients and the coffee machine, but it is a romantic product made through the merging of people and life.  The process of making the espresso can give you great satisfaction and therefore it’s crucial to have unlimited belief in your ability in order to make a great coffee.

The flavor of espresso is very strong which leads people to believe that it has lots of caffeine, but that is not the truth.   If the coffee bean is cinnamon roasted or if the coffee is extracted as slow drip roasted coffee the result will be high amounts of caffeine.  Using a drip coffee machine which takes a long time will result in higher caffeine levels compared to a coffee machine which makes the coffee quickly (25 seconds).  Knowledgeable coffee drinkers prefer coffee from an espresso coffee machine.  What this means is people who choose to drink an Americano are making a more intelligent decision compared to people who drink the coffee of the day or fresh brew.  The decision is intelligent based on the level of caffeine as well, because a cappuccino has 75mg of caffeine, a medium Americano has 150mg of caffeine, while the fresh brew has a much higher level of caffeine, around 240 mg of caffeine.

For these reasons it’s important to know that the espresso is the crown jewel of the coffee shop.

The terminology used in a coffee shop is different than everyday English, so it’s important to learn these terms.

Generally a large cup of coffee is 16oz, medium 12oz and small 8oz.  However, in America a large cup of coffee is 20 oz, a medium is 16oz and a small is 12oz.  Furthermore, they are not called large, medium and small, but they are called venti, grande, and tall.

The following is a list of commonly used coffee terminology used to describe different cups of coffee products: Espresso, Café Americano、 Coffee of the Day or Fresh Brew Coffee、Cappuccino、Café Latte、Café Mocha、Valentino Café Latte、Valentino Cappuccino、Caramel Cappuccino、Caramel Café Latte、Con Panna、Macchiato、Café Decaffeinato；Iced Café Americano、Iced Cappuccino、Iced Café Latte、Iced Café Mocha、Caramel Cappuccino、Caramel Café Latte、Iced Café Cola、Original Ice Blended、Banana Ice Blended、Mocha Ice Blended、Cocoa Ice Blended……。

01-5 Before the design, you need to understand what makes a coffee shop attractive

The exterior design of the coffee shop is very important because if people don’t want to come inside the coffee shop it doesn’t matter how delicious your coffee is.  Therefore it’s important to do lots of work on the exterior design.  You need to create something stylish, unique and bright which will amaze people and attract them to your shop.  Once they are inside your shop, you will have the opportunity to show the customers the great products you’re selling.  It’s also important to understand how to coordinate colors in order to make your coffee shop as attractive as it can be.  The placing and height of the lights are also very important to attracting customers.  SPR Coffee has created its own design plans where we have used our knowledge to make the most attractive coffee shop possible, which means that if you buy a SPR Coffee franchise you won’t have to worry about this element and you don’t need to change it.

The best thing about SPR MGT Design Team is that they know how to put each cent towards a great design without going too far.  They will create a design which will stay in style and one that people will like more and more each time they see it.  The SPR Coffee Design Team’s objective is to create a brilliant design while remaining economical.  The following is an introduction of SPR Coffee’s storefront, lamps and lights, operation system, atmosphere, paint and pictures, menu and DIY, floor and ceiling, tables and chairs, merchandise, walls and stairs, advertisements and promotions, festivals and activities, espresso bar, restrooms, products and the SPR Coffee School.