In the jungle of the coffee business if you use bright colors to harmonize color design then your coffee shop will shine the brightest and will attract people’s attention.   Of course if you can have culture in your color matching scheme that represents your coffee shop, your shop will present a feeling of longevity and familiarity. 

The color matching suggestions that we give to SPR Coffee shops must be in accordance to the characteristics and distinguishing features of the coffee shop.  Basically we choose green to be the main color for the logo and we use rust colored red brick to be the color for the professional coffee operation counter.   Grayish-black is used for the color of the unit which hangs from the ceiling.  So why do we use these three colors to represent the atmosphere of SPR Coffee’s color matching scheme?  Mainly it’s based on these three different colors subjective and representative meanings. 
1. Green symbolizes relaxed comfortable life, it makes people happy and feel fresh.
2. Red is full of passion and movement, it symbolizes happiness, energy and warmth.
3. Grayish-black symbolizes simplicity and neutrality, it’s the color of deep thoughts and peace.  This color doesn’t matter if it’s used individually or with other colors, it’s the ideal color.

SPR Coffee’s headquarters in China is a creative building which is made with royal white marble that represents the modern Mediterranean style.  This building is full of foreign style which is very noticeable and it attracts many visitors who come here.  This building is like a mirage that feels like a romantic dance where the coffee aroma flows in the wind.
 
SPR Coffee’s headquarters in China has a huge mural on the wall under the coffee skylight.  When the sunlight shines in or when you can see the reflection of the clouds, or when night comes there is a different romantic atmosphere that you can’t even describe.

For the interior design of SPR Coffee’s headquarters in China we stressed harmony, symmetry and softness.  For the arrangement of the decorations we stressed elegance, warmth and comfort.  Each customer here has their own unique view in the coffee shop.  They immerse themselves into the relaxing mood of the coffee shop and drink coffee.  It’s a great enjoyment of life.

SPR Coffee’s headquarters in China and its flagship store, as well as the franchise stores are spread all over China with their unique special characteristics of modern society.  No matter from the taste, environment, atmosphere or other relevant elements, special artistic elements appear all over the store.  While sitting here you not only can allow your thoughts to take you on a journey, but you can also feel the enjoyment of grabbing a moment of leisure time. 

Coffee not only stimulates conversation, but it can also represent a person’s taste and attitude for life.  No matter if it’s at home, in the office or in the coffee shop, by holding a cup of coffee one can define who the person is and which group they belong to.  This is especially true of the preferences of the young people of Generation E.  Because of this the office seems to have become an extension of the coffee shop and we call this type of office a Coffee Office.

Therefore, a coffee shop is an office or an office is a coffee shop.  In the 21st century it has become cognitive trade for Generation E.  They think a Coffee Office has a working function, is comfortable and that it provides a suitable working environment one might find in SOHO, for instance.  No matter if they are full time or part time SOHO types, they don’t want an office which is crowded and has no quality.  They want a working environment with a recreational atmosphere.  This concept seems to cater to the young, delicate types.  Previously the requirements for a working environment would be that they can make lots of money, it’s not too hectic, and close to home and now a new requirement is that the office must also have coffee to drink.  Is this concept a deviation from the past?  Not necessarily, because the well known Google website follows this new requirement and the success of this enterprise is obvious to all.  Therefore, this era is changing our way of thinking.

The simple type of automatic coffee machines the office had in the past has gradually been forgotten by people.  More and more workers like to go outside to drink a cup of coffee which is made from professional coffee shops during their working hours.  However, businesses wanted to continue and keep their workers in the office, therefore they don’t just need to upgrade to professional coffee equipment in the office but they must also increase the variety of the flavors of coffee. 

According to the census of the National Coffee Association of the United States the amount of people who choose to drink coffee in the office has dropped down to 52% in 2006, down from 64% in 2003.  In order to keep the employees in the office businesses have employed a few new measures; to upgrade the basic coffee equipment and also upgrade the level of the coffee.  The owners of the enterprises have said they are improving the level of the coffee in the office for the staff which allows the staff to enjoy the fringe benefits of the office.  For example, sales manager MR. Hanson, of American lawyers office Holland & Knight LLP’s Boston office, says for the person who likes to drink coffee outside the office, it doesn’t matter what happens, they will still want to go out to drink coffee.  However, when these people need to work day and night it becomes very important for them to get a delicious and convenient coffee from nearby.  For this reason all the managers of this enterprise should quickly add professional coffee machines on each floor.

As we know, increasing the alternative methods of getting coffee for the staff in the office will help to increase the productivity of the staff.  Since the employees will not waste too much time on buying coffee from outside the office, adding professional coffee equipment on every office floor will be classified as an important connection to today’s management.