By now everyone knows that conventional planar corporate identification methods cannot meet the needs of today's diversified markets and social trends. The growing size and importance of the Internet has made it inevitable that companies will need to possess their own web sites and web pages. Establishing an online brand image is the increasingly important key to creating awareness of one's products and services. In other words, while traditional companies are established on their products, the companies of the future will be established on their brands. As a consequence, future brands will ultimately be inseparable from products; these brands will symbolize a company's products and services. Based on this line of thinking, web site design and presentation have become essential and urgent parts of corporate development.

What are the benefits of having one's own corporate web site? Generally speaking, the benefits include the following: (1) Because the Internet supports all advertising media functions such as text, images, colors, video, 3-D, and virtual reality, the Internet provides a convenient channel through which customers can view the company's brand, product instructions, service methods, and contact address. In addition, the use of audio, graphics, animation, and video can excite and interest users, and thereby establish an outstanding brand image. (2) The Internet allows instantaneous access to customers and markets in every corner of the globe. Whether it matters to you or not, you will find that online customers may hail from the most unexpected places on earth. (3) The Internet can provide real-time access to commercial information, product catalogs, and advertising and marketing materials, etc. In the past companies needed to invest huge amounts of money and manpower in printing advertisements and product catalogs. Information placed on a web page is immediately made accessible to the world and starts to have effect. Web site information can also be updated or corrected at any time. Use of the Internet to publish information can say vast amounts of manpower and printing costs. (4) Compared with other advertising media, the Internet offers extremely low advertising and marketing costs. The cost of using of the Internet pales into insignificance when compared with the expense of printing product catalogs and buying TV advertisements. Furthermore, online advertising can reach every corner of the globe. (5) The Internet can reduce after-sales service costs. Traditional after-sales service is typically provided by employees over the telephone; this approach may lead to human errors that can cost business opportunities. In contrast, the Internet can be used to provide well-designed FAQ and troubleshooting services, product precautions, or product user manuals. Users can store service information on their own computers, or print it out. (6) The Internet allows marketing and order-placing to be integrated, and can boost willingness to make purchases. Customers can choose to print out, complete, and send back online order forms, or can fill out and send back the forms while still online. The Internet thus provides a fast and direct purchasing channel for customers. (7) The Internet offers 24-hour advertising and service at no additional expense. Network service companies are typically hired to provide web site maintenance and operation services, and fully-automated software can manage data, statistics, and files around the clock. Use of the Internet does not require any increased operating or personnel expenses. (8) A web site will not conflict or overlap with traditional commercial media. e-commerce can satisfy people's desire for privacy, and can meet the special needs of seniors, disabled and mobility-impaired persons, and persons who don’t wish to shop in a store. The Internet can therefore create more business opportunities. In summary, companies that possess web sites enjoy a tremendous range of benefits. Any companies that have failed to use the Internet are certainly feeling deep regrets.

We should bear in mind that web page design is by no means exactly the same as pure graphic design. Apart from considering the overall aesthetics and visual effects of the web site as a whole, a web designer must also maintain control over web page size, the interaction between different web pages, and the effects of different resolutions. A web designer must first perform preliminary planning and project arrangements before embarking on web page design tasks. A designer can decide brand appearance strategies and perform content design work only after gaining an understanding of the web site's content, positioning, and overall structure. How do we know if a web site is well designed? A good web site opens quickly, while providing excellent visual enjoyment. In addition, a successful web site should swiftly and effectively communicate the company's brand, philosophy, and other information functions. For instance, the world-famous Google web site offers a model that is extremely worthy of emulation. Here we provide our SPR Coffee web page and our SPR Bread web page designs for everyone's reference.