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SIGNAGE

  • Glass signage series
  • Direction sign series
  • Stair signage series
  • Restroom sign series
  • Floor signage series
  • Indoor signage series
  • Glass signage series

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    • The first impression people get of most coffee shops or boutique stores is one of large glass windows and glass doors. The transparency of glass enables customers to see the décor and furnishings inside a store, vaguely sense the store's unique ambiance, and achieves the goal of inducing customers to enter. Let's consider personal safety: Apart from the row of lights above the glass, we must also pay attention to guidance and safety signage design. We can use web site decals, waist lines, or red or green hand warning signs to prevent customers from walking into the glass. And of course we can also adopt the traditional design method of affixing warning signs to the glass.

      A coffee shop's storefront largely consists of large glass windows and a glass door. Sometimes this situation may induce a customer to try to walk right through the glass. We have designed appealing cartoon-style graphic guidance signs reminding customers whether to pull or push glass doors. Of course you can also employ a traditional text-only design. If the glass area of the storefront is very large, it might be a good idea to affix direction signs on some of the glass surface.

      Furthermore, we can also use the oval, colorless corporate trademark to emphasize the hollowness of the glass. The appealing wireless access decal provided by the store can also be affixed to the glass. And of course you can also affix a crack pattern image to seams in the glass, which will give an interesting impression of a crack in the glass. These are all innovative design ideas.

  • Restroom sign series

    • Apart from drinking some good coffee, some people go to coffee shop for the purpose of using the clean toilets and Internet access. If this is really the case, then the styling, décor, and internal furnishings of restrooms are extremely important. For instance, the images on restroom doors should be tasteful and distinctive. Furthermore, the graphic design of restroom doors should take into consideration the convenience of use and necessary entry width of disabled individuals. There must be conspicuous signs reminding employees to immediately wash their hands after they use the restroom. As a consequence, apart from the symbols for men and women used on restroom doors, there should also be signs indicating access for disabled individuals. Moreover, signs reminding employees to wash their hands also serve to increase customers' trust in the store's food, environmental cleanliness, and brand. Because SPR COFFEE's style originated in the United States, we use "restrooms" instead of "toilets" for lavatories.

  • Direction sign series

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    • The design of the direction system must be functional, normative, and aesthetically pleasing. The ideal direction system can soundlessly achieve an identification function that brings smiles to the faces of users. The normative aspects refers to the fact that direction pictures and text must conform to international standards, so as not to cause confusion or misunderstanding. The aesthetic aspect implies that the ultimate visual effect should harmonize with and adapt to people's cultural environment. Based on this line of thinking, coffee shop direction signs should be designed so as to possess flexibility and versatility. In addition, the design should be adjusted appropriately in order to mesh with the environment, ambience, or mood. For instance, signs indicating the directions of restrooms or stairways, signs marking the locations of fire hydrants, and all of the kinds of direction signs can be designed in an up-to-date, distinctive manner. 

  • Floor signage series

    • We often see traffic signs along roads: Their text, images, symbols, and arrows have the purpose of reminding passers-by or drivers to be alert. We can also use these concepts inside of a store. For instance, posters can be affixed to the floor, and text in the form of carved decals can also be installed in the floor. Furthermore, identify text can be written near holes in the floor in which lamps may be mounted. These forms of signs can create a fresh, new impression, while achieving the goal of guiding customers. Of course some old-fashioned persons might ask whether this wouldn’t encourage everyone to step on their heads. It's better just to ignore this sort of close-minded individual. Finally, in northern areas where slipping on a wet, icy floor is a hazard, we can use anti-slip direction signs combining lighting with direction functions. These signs will benefit people while publicizing the brand.

  • Stair signage series

    • Consumers typically sit on the first floor or only shop on the first floor. How to induce customers to go upstairs in a coffee shop is a very important question. There are many ways of doing this, but here we use the risers of a stairway to form a single overall picture. This is to say that we can depict a poster using a stairway. We cut up a poster and affix the pieces to a stairway's risers to form an attractive picture. This method is easy to implement, inexpensive, and interesting. While appreciating the image, customers will gradually walk upstairs.

  • Indoor signage series

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    • The steam rising from a coffee cup wafts up in the form of waves, expressing enthusiasm and joy. As a consequence, we opt to employ curved shapes for bulletin boards on the walls and information boards on columns. We hope the customers will use our bulletin boards to post their name cards and share information, creating a lively coffee-fueled literate life. It's also necessary to place some signs on walls and tables to remind smokers and non-smokers of smoking and non-smoking areas. For instance, we can use the shape of a pipe as a distinctive marking guiding smokers to smoking areas.

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