SPR COFFEE has several dozen different coffee cup designs. Apart from the most common type of coffee cup, we have also designed a unique coffee cup with a cover. When you drink coffee from this cup, you can use the cover as a cup pad, and you can place it on top of the cup when you are not drinking to keep the coffee warm. This appealing product thus offers two functions. We have also created colorful illustrated coffee cups and monochrome coffee cups, stainless steel insulated coffee cup, and glass cups. These different product designs all satisfy different levels of needs and the demands of different groups of people.

The quality of take-out paper coffee cups is connected with customers' health and safety. When filled with scalding water at a temperature of 100°C, good-quality paper cups will not give rise to a strange flavor, and will not have any risk of leakage. SPR COFFEE is the sole domestic brand that has consistently insisted on using only Solo Cups—the world's leading paper cups brand—imported from Chicago. This is because we feel that protecting consumers' rights and interests is our greatest responsibility. Although imported cups are rather costly, we still insist on using them. At the same time, we have also designed anti-scalding cup sleeves and cup mouth stickers intended to prevent spillage when carrying a coffee cup. We believe that customers will see our attentiveness to design, and this will gradually cause their confidence in the SPR COFFEE brand to grow.

Coffee beans mainly consist of the three types of Arabica, Robusta, and Liberica. The best-known coffee varieties consist of Arabica beans. Among the many factors that may affect the aroma and flavor of coffee, roasting is especially important. The roasting process causes a series of complex changes in raw coffee beans, which are gradually transformed from pale green to pale yellow, light brown, and ultimately to deep brown. The different degrees of roasting chiefly include city roast, full city roast, espresso roast, and French roast. We make sure that this professional knowledge is posted at coffee bars where customers can see it. Furthermore, coffee can be made from one type of bean or from blended mixtures of beans with different characteristics. Our coffee headquarters must therefore provide different coffee bean packaging bag designs geared to meeting the differing product needs of different types of consumers. Moreover, we install air valves at appropriate locations in coffee bean bags in order to ensure that the beans' flavor and quality can be preserved for long periods of time. These valves allow the beans to breathe and can thus maintain their freshness. For example, we have cleverly hidden an air valve in the SPR COFFEE brand trademark. In addition, in order to satisfy customers' special needs, we have installed a coffee roaster made by the German firm Probat at our headquarters flagship coffee shop to provide fresh-roasted SPR coffee beans. We affix a special label to these unique coffee beans.

Emotional consuming has become new facet of life, and people's consumption is no longer just to satisfy the need for product functions and services. Instead, thanks to the status symbolism and new living attitudes expressed by branded products, the focus of consumption has shifted to added value on a higher psychological level. The guiding principle of consumerism has likewise changed to what can be expressed as "I like it or I am treated well." Based on this kind of thinking, we have introduced a promotional card series for the convenience of our customers, to meet the needs of the gift market, and to create good sales. In terms of brand design, our promotional card types consist of collectable cards for franchise store owners and certain other persons, the coveted SPR card, convenient value storage cards that also make good gifts, and functional perpetual calendar cards. We have also designed value storage cards with exquisite packaging. These value storage cards employ a sales model that has been enthusiastically welcomed by consumers in Europe and the US, and they are already in widespread use. Apart from coffee shops, this type of value storage cards can also be introduced by supermarkets, shopping centers, and even corporate offices. This kind of large-scale promotional function can ensure that a brand reach extends everywhere. At the same time, value storage cards can be issued in cooperation with a bank, and the bank's financial system can ensure that consumers can freely use the card in coffee shops throughout the country.

Nowadays many restaurants and bars set aside a corner to serve as an in-house product display and sales area, and hope that it will promote the establishment's brand image when customers wear its products. Of course this can also generate some extra income for the bar or restaurant. This certainly seems like a winning strategy. The vast majority of these products consist of hats, clothing, souvenirs, and decorative items. We also put display racks containing our exclusive branded merchandise in our stores. Our products consist of SPR roasted coffee bean, SPR coffee cups, SPR trademark hats, SPR books, SPR music CDs, and other SPR-related merchandise. To ensure that customers can find any products they need in the shortest possible time, we use bright and vibrant signs on products or product display racks to distinguish different product types. We may, for example, divide our products into the five types of commercial goods, raw materials, gifts, articles for use, and other items and materials.

Apart from ordinary products, we have also designed and introduced calendars, greeting cards, and playing cards. Besides creating greater awareness of our brand image, these products also achieve practical goals. The calendar that we introduced two years ago is a good example of this practical orientation. We have also incorporated the beach in front of our coffee headquarters into our greeting cards as a way of expressing our sincere gratitude to our customers. We have designed a unique deck of playing cards that ingeniously feature our store environment, beverages, foods, and products, achieving the goal of placement marketing. Finally, we use varied design methods to handle our ordinary gift packaging.

In order to provide even better service to our customers and meet the operating needs of franchise store owners; we have designed self-service in-store counters where customers can pick up flavorings and other supplies such as sugar packets, napkins, straws, stirrers, and caramel, etc. We have to keep doing design work to ensure that our image extends to these items.

In addition, in order to maintain freshness, we have introduced various newly-developed products and goods targeting the operating needs of our franchise stores. These include new foods and beverages, and new styles of tables, chairs, and other furniture. We always try to skillfully incorporate our brand in all the products we design.