The light box sign brand advertising logo must possess distinguishing characteristics that are easily recognized and understood by the public. As a result, in order to effectively convey brand information, this logo must be easy to read, easy to remember, catchy, and memorable. The English letters of our logo are therefore only three in number—the abbreviation "SPR" of the English word "spring"—and we take this logo as our representative symbol. In addition, the "ing" in "spring" suggests continuing action that never ceases. We can therefore build on the explanation of our logo to say that "SPR" plus "ing" to say that there are "no full stops" in SPR COFFEE. The Chinese meaning is that SPR COFFEE "has no full stops."

SPR COFFEE's unified standards for horizontal light box signs are as follows: SPR COFFEE horizontal light box signs shall contain a total of nine English letters. The letters in the English trademark font shall have a standard height of 50 cm, and the distance between each letter shall be 8 cm. The "R" in SPR and the "C" in COFFEE shall be separated by a distance of 40 cm. The total length of a completed sign shall be 4 m. In addition, the standard color scheme shall consist of white letters on a green background. These standards will ensure that consumers can easily see and recognize SPR from a long distance. If, however, a light background is used, a green letters must be employed to ensure the sign's visibility. At the same time, we can also use a light box sign in a corner to present the corporate trademark and web address. In addition, if the doorway to your store has a flower bed or any greenery, you can perhaps combine the company's horizontal sign with the flowers, or elevate the trademark, to create more visual impact.

In order to attract the attention of passers-by, there is no harm in setting up an active upright brand sign in some eye-catching location such as your coffee shop's doorway or sidewalk. Such a sign should be simple in content, striking in colors, and not be too fancy or elaborate. As much as possible, the sign should enable passers-by to fully understand the idea you wish to express within a period of two seconds. If you want passers-by to obtain more detailed information, it wouldn’t hurt to mount a small DM holder on an appropriate part of the upright sign and put out some advertising fliers. You can use a white board or a black board, and you can use a sign shaped like a coffee cup. You can provide the most up-to-date activity information in handwritten form, and putting up a poster in this location is also an excellent method.

Some people habitually disdain and ignore ordinary upright advertising signs, which robs such signs of their original purpose of conveying information. Because of this, it may not hurt to adding some service functions and facilities to a sign frame. For instance, semicircular bike racks can be mounted on the base of a sign frame, encourage cyclists to read the information on the sign when they gratefully park their bikes there. This will restore your sign's function of transmitting brand information.

You can always add your corporate brand when setting out upright moveable railings or parasols, or designing canopies. This will kill two birds with one stone, as when you combine an existing railing with an advertising sign. In order to maintain the unity of our corporate brand colors, it is important to pay close attention to the overall coherence of colors during the design stage. For instance, if parasols or a canopy are some shade of green, you railings should ideally also be green. At the same time, you can also add chains to link together the ends of movable railings, and thereby achieve an all-round brand advertising affect.